A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents.

Category: Brand Strategy & Positioning

Website vs. Web Presence

Many companies have websites, but how many of you have a web presence? More often than not, websites are viewed as vehicles of acquisition; they

An Unconventional Way to Figure Out Your Avatar

I find that many entrepreneurs/marketers/agencies struggle with the question of who is their ideal client/avatar. The reason they struggle is that they may be working