A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents.

Branding & Storytelling

5 Ways Your Website is Costing You Money

Often small businesses spend a lot of money building beautiful new websites, but for some reason, the new website either doesn’t perform as well as

Small Business Thoughts

7 ways differentiate your small business

Many small businesses struggle to stand out in the crowd. Because of this struggle, the customers they want to attract don’t see them or hear

Brand Strategy & Positioning

Website vs. Web Presence

Many companies have websites, but how many of you have a web presence? More often than not, websites are viewed as vehicles of acquisition; they

An Unconventional Way to Figure Out Your Avatar

I find that many entrepreneurs/marketers/agencies struggle with the question of who is their ideal client/avatar. The reason they struggle is that they may be working

Everything Else

Is your business a commodity?

When hearing the word commodity, people often think of things like oil, grains, or coffee. However, they don’t think of themselves or their businesses in