Website vs. Web Presence

Your website matters, and probably more than you think, because it’s often the first impression a potential customer gets about your brand. Is your website giving the wrong idea? Seth Erickson Many companies have websites, but how many of you have a web presence? More often than not, websites are viewed as vehicles of acquisition; […]

An Unconventional Way to Figure Out Your Avatar

After struggling for 5yrs we figure out a better way to nail down our ideal client Seth Erickson I find that many entrepreneurs/marketers/agencies struggle with the question of who is their ideal client/avatar. The reason they struggle is that they may be working with and trying to solve problems for a variety of businesses that […]

5 Mistakes Everybody Makes When Building A Website

Ever made any of these mistakes? Seth Erickson 1. Picking the Wrong Agency or Freelancer This seems like a no brainer, but choosing the wrong vendor can be a harrowing experience. Ever start a project that was supposed to take a month, and it ended up taking six? Talk about a frustration that burns with […]